Verified. Enriched. Researched. Routed.

DAV Identity Gate

ISO 18013-5 mobile driver license verification. Government-grade identity certainty. No fake leads can enter the system. No bots. No identity fraud. Every lead is a verified human being with a government-issued ID before any agent interaction occurs. Zillow lets anyone submit a name and phone number. 65% of agent time is wasted chasing phantom leads. BoldLeads accepts Facebook form fills with zero verification. Realtor.com accepts anonymous clicks. CINC and Ylopo traffic is Google/Facebook ad clicks with no identity layer. RealRiches is the only platform where lead identity is proven before it enters the pipeline.

Gemini Deep Research

13-category intelligence enrichment runs automatically on every verified lead. Employment signals (employer, role, tenure, estimated income band). Social presence (LinkedIn professional profile, social media activity patterns). Financial indicators (property ownership history, estimated net worth band, credit tier indicators from public records). Relocation patterns (current location, search geography, timeline signals). Property interest history (viewed listings, saved searches, price range behavior). Household composition signals. Commute pattern preferences. School district affinity. Neighborhood lifestyle indicators. Investment property history. Mortgage pre-qualification signals. Agent relationship history. Communication preference patterns. Zillow gives you a name. BoldLeads gives you a form fill. CINC gives you an ad click. RealRiches gives you a dossier.

Multilingual Ai Qualification

Nelo interviews the lead in their native language — Spanish, Mandarin, Cantonese, Korean, Russian, Arabic, Hindi, Portuguese, French, Haitian Creole, Polish, Tagalog, Vietnamese, Bengali, and more (15+ languages). Asks qualifying questions. Determines budget, timeline, preferences, decision-maker status, household size, urgency, and deal-breakers. The intake form, qualification questions, follow-up communications, and Ai concierge all operate natively in the lead's language. Automatic translation and routing matches leads to language-appropriate agents. In NYC alone, 49% of residents speak a language other than English at home. Zillow: English only. BoldLeads: English only. Realtor.com: English only. CINC: English only. Ylopo: English only. Every monolingual lead platform loses half the NYC market by default.

Intent Scoring

ML model scores conversion probability based on behavioral signals: listing views (frequency, recency, depth), tour requests (scheduled, completed, no-showed), application starts (completed vs abandoned), communication responsiveness (reply speed, engagement depth), financial readiness indicators (mortgage pre-approval, deposit capacity, income verification status), timeline urgency (lease expiration, relocation deadline, school enrollment window), and decision-maker confirmation. The score is continuously updated as new signals arrive — not a static snapshot. No competitor has intent scoring. Zillow sells flat-priced leads regardless of readiness. BoldLeads sells form fills regardless of intent. CINC and Ylopo sell ad clicks regardless of qualification.

Agent Matching

Scores compatibility between lead preferences and agent specializations across multiple dimensions: language match (native language alignment), neighborhood expertise (agent's closed transactions in target area), price range alignment (agent's typical deal size vs lead's budget), experience level (years, transaction volume, certification), property type specialization (condo, co-op, townhouse, new construction, investment), availability (response time, calendar openness), client review scores, and cultural affinity indicators. The result: leads are routed to the agent most likely to close them — not the agent who paid the most for a zip code (Zillow) or the agent who happened to be on rotation (BoldLeads).

Tiered Marketplace

Lead enters Bronze/Silver/Gold/Platinum tier based on intelligence depth and readiness. Bronze ($25-100): DAV-verified identity, contact information, property interest category. Silver ($75-250): Enriched with Gemini intelligence — employment, financial indicators, intent signals, timeline estimate. Gold ($200-500): Fully researched with financial qualification, mortgage readiness, household profile, neighborhood preference mapping. Platinum ($500-1,500): Complete intelligence package including tour completion confirmation, application readiness assessment, decision-maker identification, and "ready to sign" qualification from Ai interview. Agents buy exactly the tier they need. High-volume teams buy Bronze and qualify internally. Luxury agents buy Platinum and close faster.

Identity-First Lead Quality — 12%+ Conversion

Every lead passes ISO 18013-5 mobile driver license verification before entering the system. No fake leads. No bots. No identity fraud. Zero wasted agent time on phantom prospects. The result: DAV-verified leads convert at 12%+ compared to Zillow Premier Agent's industry-reported ~3% conversion rate — a 4x improvement driven entirely by identity certainty. Agents spend 65% of their time chasing unqualified or fraudulent leads. DAV eliminates that waste architecturally. Zillow sells you a name and phone number with no identity verification. BoldLeads sells you a Facebook form submission with no identity verification. Realtor.com sells you a click with no identity verification. RealRiches sells you a human being with a verified government-issued ID.

Deep Research Enrichment

Gemini Ai enriches every verified lead with 13 categories of public-source intelligence: employment signals (employer, role, tenure, estimated income band), social presence (LinkedIn professional profile, social media activity patterns), financial indicators (property ownership history, estimated net worth band, credit tier indicators from public records), relocation patterns (current location, search geography, timeline signals), property interest history (viewed listings, saved searches, price range behavior, bedroom/bathroom preferences), household composition signals, commute pattern preferences, school district affinity, neighborhood lifestyle indicators, investment property history, mortgage pre-qualification signals, agent relationship history, and communication preference patterns. You know who you are talking to before the first call. Zillow gives you a name. BoldLeads gives you a form fill. RealRiches gives you a dossier.

15+ Language Intake & Qualification

Gemini-powered multilingual qualification captures leads in their preferred language — Spanish, Mandarin, Cantonese, Korean, Russian, Arabic, Hindi, Portuguese, French, Haitian Creole, Polish, Tagalog, Vietnamese, Bengali, and more. The intake form, qualification questions, follow-up communications, and Ai concierge all operate natively in the lead's language. Automatic translation and routing matches leads to language-appropriate agents. In NYC alone, 49% of residents speak a language other than English at home. Zillow: English only. BoldLeads: English only. Realtor.com: English only. Every monolingual lead platform loses half the NYC market by default.

Bronze to Platinum Tiered Lead Marketplace

Four tiers priced by intelligence depth and conversion readiness. Bronze ($25-100): Basic DAV-verified identity, contact information, property interest category. Silver ($75-250): Enriched with Gemini intelligence — employment, financial indicators, intent signals, timeline estimate. Gold ($200-500): Fully researched with financial qualification signals, mortgage readiness indicators, household profile, and neighborhood preference mapping. Platinum ($500-1,500): Complete intelligence package including tour completion confirmation, application readiness assessment, decision-maker identification, and "ready to sign" qualification from Ai interview. 12-20% platform take on every transaction. Agents buy exactly the quality tier they need. High-volume teams buy Bronze and qualify internally. Luxury agents buy Platinum and close faster. The marketplace is bilateral: leads flow to agents, and agents compete for leads — driving lead quality up and cost per acquisition down.

13 Intelligence Artifact Types

Every lead can generate up to 13 reusable intelligence artifacts: (1) Market Relocation Guides — neighborhood overviews customized to the lead's preferences, (2) Neighborhood Demand Maps — heat maps of search activity and inventory in target areas, (3) Developer Briefs — new construction and pipeline projects near target neighborhoods, (4) HOA Intelligence Reports — financial health, reserve adequacy, and assessment history for target communities, (5) Renter/Buyer Persona Profiles — behavioral segmentation based on search and engagement patterns, (6) Competitive Lead Magnets — Ai-generated content pieces (guides, checklists, market reports) that attract similar leads, (7) Broker Recruiting Collateral — market intelligence packages that help brokerages recruit agents, (8) Local Content Packs — SEO-optimized neighborhood content for agent websites, (9) School District Briefs — ratings, enrollment, test scores, and district boundaries, (10) Tax & Assessment Briefs — property tax rates, exemptions, and recent assessment trends, (11) Amenity & Lifestyle Briefs — transit scores, dining, entertainment, parks, and walkability, (12) Investor Snapshots — cap rates, rent growth, and ROI projections for target markets, (13) Agent Match Reports — compatibility scoring between lead preferences and agent specializations. All artifacts are reusable across modules and campaigns.

Ai-Generated Lead Surfaces

Gemini generates campaign microsites, intake forms, lead magnets, social media ad copy, email sequences, and landing pages automatically. Launch a neighborhood landing page in minutes — not weeks. Each campaign surface is FARE-compliant by default, DAV-verified at intake, and feeds directly into the tiered marketplace. Campaign performance analytics show cost per lead, conversion rate by tier, and ROI by channel in real-time.

Market Relocation Guides

Neighborhood overviews customized to the lead's preferences, lifestyle, and budget.

Neighborhood Demand Maps

Heat maps of search activity and inventory in target areas. Real-time demand signals.

Developer Briefs

New construction and pipeline projects near target neighborhoods.

HOA Intelligence Reports

Financial health, reserve adequacy, and assessment history for target communities.

Renter/Buyer Persona Profiles

Behavioral segmentation based on search and engagement patterns.

Competitive Lead Magnets

Ai-generated guides, checklists, and market reports that attract similar leads.

Broker Recruiting Collateral

Market intelligence packages that help brokerages recruit top agents.

Local Content Packs

SEO-optimized neighborhood content for agent websites and marketing.

School District Briefs

Ratings, enrollment, test scores, and district boundaries for family-oriented leads.

Tax & Assessment Briefs

Property tax rates, exemptions, and recent assessment trends by jurisdiction.

Amenity & Lifestyle Briefs

Transit scores, dining, entertainment, parks, and walkability analysis.

Investor Snapshots

Cap rates, rent growth, and ROI projections for target investment markets.

Agent Match Reports

Compatibility scoring between lead preferences and agent specializations.

Buildings Generate Leads

Tenants inquiring, tour requests, application starts, maintenance-driven move-outs, lease renewals declined, and building-level search traffic all generate verified lead flow. Every property on the platform is a lead generation surface. The supply side grows automatically as building adoption increases.

Agents Buy Verified Leads

Agents purchase verified leads at tiered pricing: Bronze ($25-100), Silver ($75-250), Gold ($200-500), Platinum ($500-1,500). High-volume teams buy Bronze and qualify internally. Luxury agents buy Platinum and close faster. The marketplace is bilateral: agents compete for leads, driving quality up and cost per acquisition down.

12–20% Per Transaction

Platform captures 12-20% of every lead transaction. Marketplace economics improve with scale — more buildings generate more leads, more leads attract more agents, more agents drive higher prices for premium tiers. Network effects compound.

$4.6M Demand-Side Revenue

Y3 demand-side revenue projection: $4.6M. This is not included in the base $58.8M model — it is pure upside. The lead marketplace is an entirely separate revenue stream from SaaS subscriptions, creating a bilateral business model that no competitor in PropTech has replicated.